The Mobacar Solution
In the world of mobility and particularly ground transportation, when considering travel choices – no two consumers are the same. They have fundamentally different mind sets guiding their overall considerations and – depending on their specific journeys – they also have differing need states.
Mobacar’s proprietary cognition engine ai technology solution is centered on a deep data driven understanding of travelling consumers’ dynamic needs, desires and resultant behaviours.
The solution architecture is made up three core components:
Human Insights – An advanced user interface to apply a client commercial lens to maximise revenue, profitability and customer satisfaction
Artificial Intelligence – Predictive recommender engine offering best match options for the individual consumer, for that specific journey which also learns from Human Insights
Behaviour Database – The foundation of cognition – covering more than 2 billion monthly consumer mobility interactions
Human Insights
An advanced user interface to apply a client commercial lens to maximise revenue, profitability and customer satisfaction
Artificial Intelligence
Predictive recommender engine offering best match options for the individual consumer, for that specific journey which also learns from Human Insights
Behaviour Database
The foundation of cognition – covering more than 2 billion monthly consumer mobility interactions
For a particular consumer when considering a particular journey: Mobacar’s cognition engine enables a much more relevant-to-the-consumer rental package recommendation list of options, which can then be commercially optimised by clients.
” Travelport already processes more than 94 million car rental days a year and the Mobacar partnership further strengthens our leadership position in car rental distribution, especially in key growth areas outside of the US. “
Niklas Andreen, Vice President and Managing Director, Global Hospitality at Travelport (NYSE: TVPT).
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